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Jesus Najera, in his sporting goods store that caters primarily to soccer players and fans, Deportes Najera, 434 W. Jefferson Blvd, Dallas, Texas. Jesus, while working for the soccer shoe manufacturer Lotto, began selling shoes out of his car at the parks around town during the weekend soccer matches. Today, with an established business on Jefferson, he makes a weekly road trip to Guanajuato to buy the authentic team merchandise his customers expect. A genuine Guadalajara Chivas uniform shirt can run $85.00..